Gold has been revered for centuries as a symbol of wealth, power, and beauty. Its lustrous shine and malleability have made it the metal of choice for jewelry artisans worldwide. From a simple pendant to an intricate statement piece, gold jewelry never goes out of style. Here’s why gold remains so beloved, the different types you’ll see, and tips for choosing the right piece.
A brief history of gold jewelry
Gold has been part of human civilization for over 6,000 years. Ancient Egyptians believed gold was the flesh of the gods and adorned their pharaohs in it. From the Mesopotamians to the Incas, gold played a central role in religious ceremonies as a symbol of purity, immortality, and wealth.
Today gold is cherished both as a precious commodity and an enduring material for fine jewelry. For weddings, anniversaries, and celebrations, it remains a symbol of love, commitment, and elegance.
Types of gold used in jewelry
Pure 24-karat gold is too soft for daily wear, so jewelers mix it with other metals for durability. The blend determines both the color and the karat.
Yellow gold
Pure gold mixed with copper and zinc, closest to gold’s natural hue. It’s the classic look — popular for engagement rings, earrings, and bracelets, and ideal for vintage-style and heritage pieces.
White gold
Gold blended with metals such as palladium, nickel, or silver, usually plated with rhodium for a bright, silvery-white shine. A favorite for modern, sleek designs, especially engagement and wedding rings.
Rose gold
Gold mixed with a higher proportion of copper for a warm, blush-pink tone. Romantic and soft, it’s popular in feminine and vintage-inspired designs.
Green gold
Gold alloyed with silver for a pale, greenish-yellow hue. Less common, with a subtle, earthy tone that suits artisanal and nature-inspired designs.
What do gold karats mean?
Karats tell you how much pure gold a piece contains:
- 24K — 100% gold. Very soft and rarely used for wearable jewelry.
- 18K — 75% gold. A great balance of richness and durability, common in high-end jewelry.
- 14K — 58.3% gold. More durable and scratch-resistant; the most popular choice for everyday jewelry.
- 10K — 41.7% gold. Very durable and more affordable, with a slightly less vibrant color.
Why gold is such a popular choice
- Durability. Gold resists tarnish, corrosion, and rust, so it keeps its shine for decades.
- Value. Gold holds its value well, making jewelry both a style statement and a lasting investment.
- Versatility. It can be shaped and alloyed into anything from delicate, minimalist pieces to bold, ornate designs.
- Gentle on skin. Higher-purity gold, especially 18K and above, is less likely to cause allergic reactions.
Looking for the right gold piece — or have old gold you no longer wear? Visit either showroom and we’ll help you shop, or sell your gold for cash on the spot.
