About Giorgio's

Over 35 years of New Jersey craftsmanship

Giorgio's Fine Jewelry is family-owned and operated, built on the same principle since day one: treat every customer's jewelry like it's our own.

Our Story

A family business, not a franchise

Founder Bill Ayaz opened Giorgio's Fine Jewelry in Freehold in 1990. For over three decades, we've served Central New Jersey and the Tri-State area by delivering world-class service and spectacular merchandise — and attention to detail is still what separates Giorgio's from other jewelers.

Today, that means two showrooms — one at Freehold Raceway Mall, one on Washington Street in Hoboken — each staffed by people who will sit with you, explain your options honestly, and stand behind the work. As Bill puts it: "Together let's create a legacy of elegance that reflects the beauty of our vibrant community and ensures that our jewelry shines as brightly as your smile."

Bill Ayaz

Founder, Giorgio's Fine Jewelry

Bill Ayaz, Founder of Giorgio's Fine Jewelry
Why Local

What you get from a jeweler that's been here 35 years

Work done in-house

Sizing, repair, and custom design happen on our own benches — not shipped off to a third party.

Two accessible locations

Freehold and Hoboken means you're never far from someone who already knows your piece.

Straightforward advice

No pressure, no upsell scripts — just an honest read on quality, value, and options.

Come see the showroom for yourself

Walk-ins are always welcome at both locations — or give your nearest showroom a call.